Gordon Glenister talks with Lee Davies, CEO of the Chartered Institue of Patent Attorneys on how to grow one’s membership through education and online events.
In this episode we hear about how a professional body has been able to keep its membership engaged through Covid by offering relevant content, chargeable webinars and events.
With online conferences making it easier to access global experts the value to the community has been greatly enhanced. Membership has been growing year on year with a retention rate of in excess of 97%.
This show is kindly sponsored by RD mobile – www.rdmobile.com