What COVID-19 has taught us about communications We recently hosted an online round table to explore what has the pandemic taught us about communicating with members, and the consequences of …
What COVID-19 has taught us about communications
Virtual events; the pros, the cons and the future
Membership bodies and trade associations often run events for their members. Trade shows, seminars, award ceremonies, conferences and private dinners form part of their communication and member engagement strategy, and …
Why do Members Leave Membership Organisations?
There are a number of reasons why people leave a membership organisation. It’s really important that you understand why they do, and have a policy in place to follow up …
Have We Forgotten the Art of Human Contact?
Savvy marketeers understand the importance of great member relationships, and that they can elicit a valuable emotional attachment to a product or service. But how do you foster these relationships, …