Membership bodies and trade associations often run events for their members. Trade shows, seminars, award ceremonies, conferences and private dinners form part of their communication and member engagement strategy, and …
Virtual events; the pros, the cons and the future
Why do Members Leave Membership Organisations?
There are a number of reasons why people leave a membership organisation. It’s really important that you understand why they do, and have a policy in place to follow up …
Have We Forgotten the Art of Human Contact?
Savvy marketeers understand the importance of great member relationships, and that they can elicit a valuable emotional attachment to a product or service. But how do you foster these relationships, …